The "New" Me

CHICKS ROCK! wants you to welcome our latest guest blogger, Heather:

Heather Floyd owns Whole Web Impact, which helps sole-proprietors get more clients and more visibility from their websites and online marketing. She publishes a weekly e-zine, Web Impact and blogs at HeatherFloyd.com.


If you would have asked me a year ago whether I would hire a personal stylist, I would probably have said – sure, when I have a million bucks and nothing to do with my time but shop! But believe it or not, in May of 2008 I did hire a stylist (Monica Diaz of Style Matters, Inc., in case you were wondering).

So, what caused such a change of heart? Believe it or not – it was business. Specifically, my own. I was planning out a change to my business model and doing some rebranding. “Why not upgrade my own image as well?” I thought. (Besides, isn’t it always easier to justify spending the money if it’s “a business investment?”)

The process was actually a lot of fun. Though there were some squirming moments while Monica pulled out decades-old clothes from my wardrobe and gave me that look – “Have you had this since high school?” (“Yes…” I mumbled sheepishly.) We also went shopping and she picked out dozens of outfits for me to try – many things I would never pick off the rack for myself before meeting her. She was able to be an objective voice in the fitting room: “No, I don’t like how that bunches,” “You are definitely not that pant size! Go one smaller.”

I ended up with several new professional outfits, along with a new haircut and a quick make-up routine, but more valuable was re-awakening my own interest in fashion. Now when I pass boutiques on the street, I pay attention to what’s in the windows. I have a better idea of what sizes and styles I should be looking for based on my body shape. And I have new confidence when I go out to meet clients or attend networking events.

When you have your own business, as I do, you always have to remember that you ARE frequently the business, and you need to represent that visually. Just like a website conveys your brand, so does your personal presentation.

And if you don’t want to hire a professional, call on one of your style-savvy girlfriends to go shopping and suggest some new looks for you. Even if you don’t end up with a new look, you will have a fun afternoon.