Tuesday, February 22, 2011

A Bummed Bookworm

Bookworms out there already know this, but maybe the rest of you aren't yet aware that Borders is bankrupt. This might not seem like such a big deal to most, after all, it's just another corporation struggling financially and trying to work it all out. But, to me, it was really bad news.

Borders is one of the few brands I’m fiercely loyal to. I go practically anywhere to shop for clothes; I get coffee from Starbucks, Dunkin' Donuts, or the shop down the street; I eat wherever as long as it's good... I usually prioritize convenience over any sense of loyalty or comfort. But not with Borders. If I even walk into a Barnes & Noble, I feel like I'm cheating. In fact, I got $60 in Barnes & Noble gift cards a few months ago and finally gave them to my best friend, knowing that I would likely never use them.

I just love Borders! Their customer service, their discounts, their rewards program. And, more than anything, I really love their stores. In fact, the saddest thing is that two of my favorite locations had to close. I find that other bookstores are too crowded or full of snippy salespeople. I often feel like I'm being rushed out or avoiding death glares from people who want to take my seat. At my favorite Borders stores, I could sit and read for hours completely undisturbed. I knew exactly where to go to find a book I needed and which employees to ask for help if I couldn't. It was like having another home, and now it's gone.

In a city that's constantly changing, you'd think things like this would leave me unfazed, and yet I can't help but be bummed. My greatest comfort is that they haven’t yet gone out of business, because that may just be too much for me to handle.

Were you sad about the Borders news? Do you have any brands or stores you’re particularly loyal to?

No comments:

Disclaimer: Blog entries express the opinions of the respective Bloggers/Contributors/Authors/Commenters solely, and do not necessarily reflect the views of The Women's Mosaic. As host and manager of CHICKS ROCK!, TWM acts solely as a provider of access to the internet and not as publisher of the content contained in bloggers' posts and cannot confirm the accuracy or reliability of individual entries. Each participant is solely responsible for the information, analysis and/or recommendations contained in her blog posts.
Creative Commons License
This work is licensed under a Creative Commons License.